Loading…
Next Big Nashville has ended
Thursday, September 30 • 1:10pm - 1:35pm
A Branding Music Case Study on Mountain Dew's Green Label Sound

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

From onsite event branding to successful tour sponsorships to exclusive Green Label releases and more for artists such as Matt + Kim, Neon Indian, WAVVES and Chromeo, the GLS initiative is a true example of a win/win for both brands and bands. Respected Branding guru and GLS architect Jon Cohen will provide insight on how and why this has continued to work.

·         Jon Cohen, Co-CEO, Cornerstone

 


Thursday September 30, 2010 1:10pm - 1:35pm CDT
The Curb Event Center at Belmont University 2002 Belmont Boulevard, Nashville, TN 37212

Attendees (0)


Thanks to our sponsors