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Thursday, September 30 • 1:10pm - 1:35pm
A Branding Music Case Study on Mountain Dew's Green Label Sound

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From onsite event branding to successful tour sponsorships to exclusive Green Label releases and more for artists such as Matt + Kim, Neon Indian, WAVVES and Chromeo, the GLS initiative is a true example of a win/win for both brands and bands. Respected Branding guru and GLS architect Jon Cohen will provide insight on how and why this has continued to work.

·         Jon Cohen, Co-CEO, Cornerstone


Thursday September 30, 2010 1:10pm - 1:35pm
The Curb Event Center at Belmont University 2002 Belmont Boulevard, Nashville, TN 37212

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